Lenore Goss Matjie is a name that continues to shine brightly in the worlds of fashion and entertainment. As a dynamic fashion entrepreneur, reality TV star, and devoted mother, Lenore embodies grace, authenticity, and an innate sense of style
She is best known for her role on Mommy Club: Sugar and Spice, a reality TV series that provides an intimate look into the lives of Durban’s glamorous moms, each living their version of the dream. Lenore stands out as a fan favorite—not just as a TV personality but as a visionary fashion entrepreneur.
Lenore recently launched her namesake fashion line, offering an exclusive collection of elegant bags, shoes and scarves. Reflecting her impeccable taste and eye for detail, the collection is inspired by timeless and sophisticated style. This summer, Lenore’s line will make a bold international debut with the launch of her shoe collection in Mauritius, in partnership with local brand Khanya Designs and Krineshen Reddy of Shalom Interiors. This collaboration highlights the strength of South African talent and the power of working together to take local fashion global.
Fans and fashion enthusiasts can look forward to Lenore’s e-commerce store launching this summer. Updates on her exclusive pop-up stores in Johannesburg, Cape Town, and Durban will be shared via her social media channels.
Authentic both on and off-screen, Lenore is not just a businesswoman but also a proud mother. Balancing her entrepreneurial ventures with family life, she finds joy in her children, who are already following in their mother’s stylish footsteps.
Lenore is also a passionate advocate for fibromyalgia awareness. Living with the condition herself, she candidly shares her journey, offering support and raising awareness among her followers and fellow moms.
Through Mommy Club, she uses her platform to educate and inspire, all while managing a busy life that sees her moving between Johannesburg, Cape Town, Durban as well as internationally.
