As the warmth of summer descends upon our shores and December draws near, we’re eagerly anticipating endless days of lounging by the beach or pool. What better way to soak up the sun and enjoy the ocean breeze than in style? Swimming costumes have become an essential part of our summer wardrobe, and we’re excited to showcase some of the best local swimwear brands to help you make a splash.
From statement-making prints to sleek and sophisticated designs, these South African labels are redefining the art of swimwear. Whether you’re a beach bum, a poolside lounger, or an adventure-seeker, we’ve got you covered. Here are five local swimwear brands to know this festive season:
Tracy B
For years, Tracy B has been the trusted designer for the Miss South Africa pageants, dressing contestants in stunning, confidence-boosting attire. The brand understands that every woman wants to feel her absolute sexiest, which is why they create designs that not only turn heads but also hug curves in all the right places. From skimpy bikinis to sexy monokinis to classic, timeless basics they ensure everyone is comfortable and catered for.
Intombi Yam
Celebrating African culture and beauty,this luxurious swimwear brand combines elegance with playfulness, featuring intricate details and bold colours. Perfect for making a statement by the pool or at the beach.
Beach Cult
Born from a passion for mindful and ethical fashion, BeachCult is the brainchild of designer Joanna Hedley. This 100% South African brand embodies the essence of summer, blending vibrant prints with earthy tones and elegant designs.
Lily Label
Lily Label is revolutionising the swimwear industry with their eco-friendly approach. Their stunning designs are crafted from ECONYL, a regenerated nylon waste material sourced from landfills, fishnets, and other discarded items.
Tatum Teale
Committed in pioneering the slow fashion movement, Tatum Teale is all about conscious consumption, empowering women, and creating timeless, luxurious pieces that inspire self-love and confidence.
