Woolworths Says Viral Woolies Water Video Did Nothing For Their Sales! What then shall we say of influencers? They say you shouldn’t believe social media hype and this might be the a good example of that.
Just over a week ago, a #woolworthswaterchallenge took over social media. This came after four students came up with the hilarious theory that when one drinks Woolworths water, their accent change to a posh one. It didn’t take time until everyone posted up their bottle of Woolworths water on social media.
The boys were called up by the retail giant for a collaboration. But in a recent statement to Drum Magazine, Marketing Manager at the Woolworths Corporate Press Diane Peterson said #woolieswaterchallenge video did nothing for their sales.
“Our sales were all still on target. The video did nothing for our sales. There was no increase in water purchases,” she says. “But we can all agree that it truly united South Africa through laughter,” Diane said.
We hosted the gents at our Woolies offices in Cape Town last week to brainstorm and articulate exquisite opportunities to amalgamate,” Diane says. We are very excited following those sessions and as a starting point, we have agreed on a campaign for World Water Day this week,” she added.
#Woolieswaterchallenge ??@MossBanele @MabokoItumeleng @gomolemon_ @Bab_Sinkila pic.twitter.com/EFQ5GZzjGH
— Oom Sinkila (@Bab_Sinkila) March 10, 2019
