Cosmetic surgery has shed its taboo status in recent years, evolving into a common topic of discussion in beauty and health circles.
With the rise of social media, particularly platforms like Instagram and TikTok we’ve also seen the emergence of new trends that might leave some of us scratching our heads.
One such trend is “labia puffing” a procedure that’s gaining traction among women seeking to enhance their intimate areas.
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What is labia puffing?
At its core, labia puffing involves injecting cosmetic fillers or fat into the labia majora to create a fuller, smoother appearance.
According to Body & Soul, the treatment aims to enhance the outer vulva in much the same way lip fillers do for our smiles.
Dr Fenwa Milhouse, a urologist, explains that women in their 20s and those who are peri- or postmenopausal are increasingly opting for this procedure.
While it began as a treatment for labial atrophy (a natural thinning of tissue), it has morphed into a cosmetic trend that has women questioning their natural beauty.
The procedure typically uses hyaluronic acid fillers, which can cost around AUD 3 800 (about R45 000) and lasts for about a year.
Alternatively, some women choose to undergo fat transfer, which involves liposuction to harvest fat before injecting it into the vulva. This method is more unpredictable and can set you back around AUD 7 600 (R90 000).
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The risks involved
Like any cosmetic procedure, labia puffing comes with its own set of risks. Bruising and swelling are common, and more serious complications can occur, such as infection or damage to blood vessels.
Milhouse cautions against the DIY approach, where some women have attempted to inject fillers at home, which is not only dangerous but potentially life-threatening.
Infection: If the injection site is not properly cleaned or the procedure is done in a less-than-sterile environment, you could develop an infection.
Allergic reactions: Some people may react to the filler used, causing swelling, redness, or itching.
Pain and discomfort: Pain, swelling, or bruising can occur at the injection site after the procedure.
Lumps or irregularities: The filler might not spread evenly, leading to lumps, bumps, or an asymmetrical look.
Scarring and nerve damage: In rare cases, the injection can cause scarring or nerve damage, which might lead to numbness or ongoing discomfort.
Why the surge in popularity?
So what’s driving this increased interest in labia puffing? One internet patron put it succinctly, expressing concern over societal pressures that compel women to consider cosmetic enhancements for intimate areas, feeling overwhelmed by expectations tied to physical appearance.
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“As if women weren’t made to feel bad about enough things outside their control, now we feel as though we need to add more volume to our vulvas.”
Societal pressures and unrealistic beauty standards perpetuated by the porn industry play a significant role in this desire for enhancement.
Women today are not only more conscious of their bodies but increasingly compare themselves to the aesthetic ideals depicted in adult films, and social media.
The trend of hair removal has also amplified perceptions of the labia, leading many to scrutinise their appearance more closely.
A 2016 survey revealed that 84% of American women groom their pubic hair regularly, and a striking 62% have removed it entirely at some point. This shift has undoubtedly contributed to the rising demand for cosmetic procedures like labia puffing.
As trends like labia puffing take off, they reflect a broader dialogue about body positivity and self-acceptance, even as the complexities of self-esteem and media influence come to the fore.
Women are increasingly opting for procedures that help them achieve the coveted “camel toe” look, defined by the pronounced outline of the labia majora beneath snug clothing.
Celebrities such as Khloe Kardashian, who affectionately dubbed her camel toe “Kamille”, as well as stars like Lady Gaga and Miley Cyrus, flaunt their figure-enhancing choices with abandon.
It’s essential to remember that beauty comes in all shapes and sizes, and the decision to undergo cosmetic procedures should be personal, not dictated by societal standards.
Embracing our bodies as they are, while also recognising our right to choose enhancements if desired, can coexist harmoniously.
Feminist icon and author Roxane Gay once said: “I embrace my own contradiction.”
This sentiment resonates deeply in the conversation around beauty and cosmetic surgery. It’s okay to want to enhance your appearance while also celebrating your natural self.
