Builders has introduced a new range of products specially aimed at customers with babies and toddlers. The Builders Baby and Kids Range can be shopped at 18 stores across the country, with an extended range available online.
Products include flatpack furniture and accessories for customers to create themed nurseries – providing a curated look at an affordable price.
“The introduction of the Builders Baby and Kids Range aims to give customers a starting point from which they can create a nursery or upgrade an existing room. This can be by using easy-to-assemble flatpack furniture such as cots, rocking chairs, purpose-built compactums and cupboards as well as a range of accessories from bedding to curtains,” says Dhanisha Naidoo, the buyer responsible for launching this category at Builders.
Why choose Builders Baby and Kids Range
• Safe and secure: The furniture meets the highest safety standards, so customers can rest easy.
• Sustainable materials: Crafted with love using eco-friendly materials.
• Timeless design: Beautiful pieces that grow with the child and your home.
• Affordable quality: Exceptional value without compromising on style.
• Create the nursery of your dreams, where comfort meets style, because your baby deserves the very best.
Another key callout from the range includes the Builders private brand, Fired Earth Fresh Air Kids paint, which not only brings aesthetic appeal to a nursery but also provides safety and durability. Most often, the colour choice for the room will determine the rest of the look and feel. The range includes 10 colours and is non-toxic, washable, low-odour and has a durable finish.
Top picks:
Home and Kitchen two-drawer baby pedestal Folkstone grey
Home and Kitchen cot Folkstone
Etvaal Joy rocking chair raw
Etvaal Lunar cot white and Sahara
Home and Kitchen two-drawer baby compactum Folkstone grey
* Shop the full range here.
“In our experience, decorating spaces such as these can overwhelm customers, which leads them to make purchases on unnecessary items. This led us to develop inspirational in-store gender neutral displays to provide a starting point on what essential items are needed for these rooms.
“Customers are encouraged to visit in-store to assess the quality of products, while getting expert advice on how to decorate a nursery within an affordable budget,” added Naidoo.
The Builders Baby and Kids Range is now available in-store at:
Builders Nelspruit
Builders Northriding
Builders Kempton Park
Builders Centurion
Builders Rivonia
Builders Fourways
Builders Strubens Valley
Builders Polokwane
Builders Edenvale
Builders Boksburg
Builders Zambezi
Builders Glen Eagles
Builders Bloemfontein
Builders Port Elizabeth
Builders Tableview
Builders Helderberg (Somerset west)
Builders Constantia Berg
Builders Cape Town City
Join the Builders+ Programme
Customers are also encouraged to sign up for the Builders+ programme, which is not just another loyalty programme. Builders+ is a comprehensive benefits programme designed to offer exceptional value to its members. As a cash customer, you can enjoy exclusive deals including a 2% to 5% cashback rebate when you spend R50 000 or more in cash (excluding Vat). This must be within a specified 12-month period from January 1 to December 31, 2024, with rebates paid in February.
The programme also provides a virtual card that allows customers to shop all Builders+ deals, both online and in-store. In addition, members gain entry to monthly competitions with a chance to win up to R5 000 at Builders each month simply by swiping your Builders+ card or shopping online. For cardholders over the age of 60, there’s a 10% discount on Wednesdays on a wide range of products; and everyone gets a 10% birthday voucher to spend within their birthday month.
Signing up for Builders+ is easy. If you create an online profile, you are automatically registered. If you already have an online profile, you’re already a Builders+ member. There’s no need for a physical card. You can access your virtual card by navigating to “my profile” and then “my Builders card” – you scan your virtual card at the cashier at the start of your transaction. If you already have a Builders card, such as Love Your Home, you are automatically part of Builders+ with no additional steps required. Just shop and save with Builders+
