If there’s one thing fashion experts agree on is that fashion doesn’t necessarily change, it evolves.
Most of the trends that we see today like baggy jeans, oversized T-shirts, platform heels and so forth, are not new. They date back from the ‘80s to the ‘90s.
According to a study conducted by Nick Drewe, trend expert and founder of the online platform Wethrift and Vintage Dealer and Fashion Communication Lecturer Louisa Rodgers, it is reported that ‘90s fashion is having a major comeback, with Google searches up by 53.3% in the past week.
“90s fashion was not about overconsumption but about personal expression. The rejection of overly polished, brand-driven looks in favour of more relaxed, individualistic styles paved the way for today’s resurgence of 90’s fashion,” said Drewe.
“The fashion trends from this era align surprisingly well with today’s push for sustainability and the growing popularity of vintage fashion.
“The current emphasis on authentic, personal fashion choices, is often achieved through second-hand and upcycled garments.”
Gen Z has adopted the millennial style of shopping, which is usually through thrifting and upcycling garments owned by previous generations.
In most of the second-hand marketplaces, they sell oversized blazers, graphic T-shirts and other vintage pieces which were popular back then.
“Many trends from that era are centred around simplicity, quality, and longevity—qualities that resonate with modern values of ethical consumption and slow fashion. Another element that entices people to revive 90s fashion is minimalism, with it having the most enduring influence on today’s style,” added Drewe.
“The minimalist aesthetic of the ’90s, focusing on neutral tones and classic silhouettes, promotes investing in timeless pieces (think quiet luxury and capsule wardrobe components) that can be worn for years rather than following fast fashion’s rapid turnover.”
Some of the other 90s trends that are coming back include the ’90s baby tee — short, fitted, and often cropped, Windbreakers and tracksuits as well as Doc Martens and denim. Lace ruffle socks are also very much in.
