The renowned business executive shared this lovely post on her personal social media handle on Twitter.
According to her, big budgets often mask many inefficiencies adding that we cannot automatically assume that marketers who have spent a lot of money on a campaign have created something valuable or something that actually works.
The post she made reads;
“Big budgets often mask many inefficiencies. So we cannot automatically assume that marketers who have spent a lot of money on a campaign have created something valuable or something that actually works. Good marketing is not defined by how much money is spent.”
The post had some interesting discussion under it. Some of these reactions are;
@alphi_sipho – True. Some campaigns have been incredibly successful on a shoe string budget. In my opinion, those are the campaigns that impress me the most tbh.
@VanessaOzoua – As a marketer, I find myself always researching. Human behavior is critical to marketing. Data should be a key factor when it comes to creating campaigns. It is important to understand our target audience’s behavior and what matters to them.
In an earlier post, she advised social media users on what to do when they find themselves in an unfavourable environment that they can’t leave.
The renowned business executive gave this advice in a recent post she made on her personal social media handle on Twitter.
According to her, if you find yourself in an unfavourable environment that you can’t leave, the most empowering thing you can do for yourself is use it as an opportunity to learn.
The post she made reads;
“If you find yourself in an unfavourable environment that you can’t leave, the most empowering thing you can do for yourself is use it as an opportunity to learn. No matter how bad the situation may seem, there is always something to learn about yourself & others.”
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