Another Chinese wants to enter the fray to supply OLED screens for Apple. After BOE earns Tim Cook’s trust, it’s CSOT that wants to take a part in the future display production of iPhones. But the road to it will be arduous.
First, it will need to stay on par with Samsung, LG and BOE to get Apple’s attention. For this, an internal team is formatting a proposal and analyzing the production capacity to show Apple that it is able to deliver the orders. Initially, CSOT is in premature talks, and offering a demonstration production line to make Apple more willing to negotiate.
This plant would have a maximum production capacity of 45,000 monthly substrates. But the first challenge would be to convince the company that its panels are of extreme quality to equip future iPhones, something that the brand values above all and was one of BOE’s great challenges to finally show itself to be worthy of manufacturing iPhone screens. cheaper.
Want to stay on top of the best tech news of the day? Access and subscribe to our new youtube channel, Kenyannews News. Every day a summary of the main news from the tech world for you!
Hard way
Today CSOT provides AMOLED screens mainly for mid-range phones, like some Galaxy M and Galaxy A. That doesn’t mean their screens are bad, obviously. But flagships constantly break records for image quality, brightness, and other desirable aspects of an expensive model like an iPhone.
BOE itself sweated hard to win the Apple. Initially it produced only replacement panels. In 2021, the brand managed to integrate, with LG and Samsung, the list of suppliers of the official display, but only on the iPhone 13 Mini and iPhone 13, aiming to be able to produce LTPO-type screens for the more expensive models in 2023.
It is worth remembering that all Apple decisions are made well in advance. That’s because the company concentrates its smartphones in a few options, but in gigantic quantities. This requires components to be ordered in the tens of millions, and suppliers need a lot of time to produce them.
So, if CSOT is lucky in its mission, it is likely to participate in the production of iPhones there in the future, not already in 2022, with the iPhone 14, for example. For now, BOE, LG and Samsung should be responsible for all the screens of the four cell phones that will be announced in the second half of the year.
