FC Barcelona should formalize their new jersey sponsor during the coming week.
This is one of the big challenges for the management of Joan Laporta: finding sources of income to cope with the terrible financial situation that the club is going through. And in this type of situation, if we don’t want to weaken the team, it necessarily involves signing contracts and sponsors. The Catalan team’s deal with Rakuten, its jersey sponsor, expires in June, and the Japanese giants have already indicated that they will not extend.
The search for a jersey sponsor was therefore at the heart of management’s concerns, and it finally found it. This is Spotify, a music streaming platform well known around the world, which seems to have wanted to enter the world of football for several years now since its owner had tried to buy Arsenal.
Spotify Camp Nou?
The Swedish box will pay 60 million euros annually to the Barcelona club to appear on the jersey and on the training tunics; that’s 5 million more per year than what Rakuten was paying. However, the exact duration of this lease is not yet known. Rather a good operation for FC Barcelona therefore, knowing that with the rather complicated sports performances and the departure of Messi, among others, he was no longer necessarily in a position of strength vis-à-vis the brands.
That’s not all, since the two parties are still discussing the naming of Camp Nou, which would notably facilitate the financing of Espai Barça. New checks could also fall for the shirt sleeves, where the Catalans trade with the cryptocurrency Polkadot, but this area does not yet fully convince the Barcelona management. A place is to be taken there too. Case to follow, but for the moment, Joan Laporta leads his boat rather well on this side there …
