With sales growth of 194%, the Baby Tea and Wedding Want platforms nearly tripled in 2021 compared to the previous year. The platform dedicated to marriage — used by more than 190,000 couples in eight years — broke its all-time sales record last year.
For Pedro Aranha, new business manager at Magalu, the pent-up demand for the quarantine came to the fore in 2021. “We are ready to help even more customers to have their celebrations in a simple and comfortable way”, he highlights.
An internal survey by Quero de Casamento shows that weddings rescheduled for the second half of 2021 contributed to the channel’s growth. The site is 100% free and allows the bride and groom to change the wedding date whenever necessary: the gifts, which are converted into credits, do not expire.
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The same model applies to the platform dedicated to Baby Tea, which allows you to redeem the products you prefer later — without the need to stock diapers and baby items. “As soon as my credit card arrived, I started using it. And I still use it today”, says Bruna Siqueira, mother of Manuella, 2 months old.
In less than a year of activity, the service has already been used by more than 100 thousand people, including parents, guardians and guests. “We worked a lot on the user experience, which helped in this result”, says Bianca Fortunato, customer experience at Listas Magalu. “In 2022, we are even more prepared.”
Both Baby Shower and Wedding Want can be found on Magalu Lists. To create a Magalu List, just visit the address and choose the ideal option for the moment. The Wedding Wedding and Baby Shower allow you to include photos, event information and confirmation of presence.
