Mastercard network companies will be able to offer services and solutions related to cryptocurrencies. For this, the operator has partnered with the specialist in cryptoactives Bakkt.
The objective is to attract the new generation, who are interested in learning and using this type of asset. Mastercard’s New Payments Index demonstrates this trend: around 77% of millennials respondents are interested in learning more about digital currencies. Furthermore, 75% would use them if they understood them better.
The Bakkt US Consumer Crypto Survey points out that 48% of US consumers purchased cryptocurrencies in the first half of 2021. Among those who did not purchase this type of asset, 32% are very or little interested in doing so by the end of the year.
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Bakkt’s Nancy Gordon says that just as brands and merchants are looking to attract younger consumers and their transaction preferences, the new crypto offerings are a unique opportunity. “They must satisfy the growing demand for cryptocurrencies, payment and reward flexibility.”
In an official statement, the companies explain that consumers will be able to buy, sell and hold digital assets in custody portfolios at Bakkt. In addition, it will be possible to issue, in a simplified way, debit and credit cards with cryptos.
According to Sherri Haymond, Executive Vice President of Digital Partnerships at Mastercard, the company wants to offer payment solutions to enable more freedom of choice, greater value and impact every day. “Based on our approach, we will not only enable our partners to offer a dynamic mix of digital asset options, but to deliver differentiated and relevant consumer experiences,” he says.
