Iga Swiatek’s PR manager Paula Wolecka says Iga Swiatek is developing in the business area and has her opinion when an offer comes her way. But Swiatek having her opinion doesn’t mean that she is hard to work with as Wolecka reveals that the two-time Grand Slam champion “trusts specialists” around her.
“First of all, Iga is developing a lot in the business area and every day she becomes a substantive partner in the discussion. She always has her opinion, but trusts specialists. Rational and reliable arguments speak to her, and it is on their basis that she makes decisions.
We work as partners, but at the end of the day, Iga makes the decisions,” Wolecka told Sportmarketing Polska.
Wolecka on working with Swiatek
“Iga is natural and does not pretend to be anyone. She cares a lot about its authenticity and supporting this is the main goal of our work,” Wolecka added.
When it comes to social media accounts, it’s Swiatek who runs them. Swiatek feels her social media accounts are “her place” and that’s something she wants to run and interract with her fans in the way she feels is the best.
When it comes to business posts on Swiatek’s social media accounts, Wolecka comes in and provides a bit of help. “Yes, this is her place. She especially likes sharing travel moments and discovering beautiful places from the tennis tour.
For example, I support her in the field of sponsorship posts, although Iga is still involved in their preparation and watches over the whole thing. She feels this is her place and her way of connecting with her fans,” Wolecka revealed.
Recently, Swiatek opened up about learning about the business side of tennis. “I’m still learning in both areas, tennis and business. It’s important to have balance in every area of my life and work. The business side gives me safety, it enables me to play tennis and be focused on that,” Swiatek said.
