In a new commercial for On-Running, Roger Federer drew his famous RF logo on clay by shooting tennis balls. The co-designer of the shoe he is promoting, Ronnie Fieg, is the one throwing the balls to Roger in the commercial.
“Earlier this year I flew to Switzerland to meet with Roger and to create a video for this partnership. That video is finally live on @kith and this partnership is finally launching on Monday 8/29,” said designer Ronnie Fieg on Instagram.
Roger Federer knocked on doors to become On-Running partner
In a recent Inc article, On Running co-founder Oliver Bernhard revealed how Roger Federer became a partner at his running shoe company.
According to Inc, who interviewed Bernhard, “just starting your own business and having it be successful is a win, but On Running was in motion and things were about to get even bigger. After some time, the guys were approached by tennis legend and fellow Swiss athlete Roger Federer.
Federer wasn’t just a fan. He was interested in getting very involved. Was this a Michael Jordan Jumpman moment for On? Maybe. Federer is arguably the G.O.A.T., and collectively the Swiss countrymen had a lot in common in terms of vision and competitive DNA”.
Oliver Bernhard explained how Roger Federer, a known promotor of On Running shoes, became a partner, despite the interest of big brands like Nike and Adidas. “He kind of knocked on our doors by posting Instagram pictures about going into tournaments wearing our shoes, and what we often do with celebrities like him or actors, we send a care package,” Bernhard said.
“He came back and said, ‘Hey, can we go out for dinner in Zurich?’ and of course we didn’t say no! And that’s how we met and talked, and it was nice, but only a week later he said, ‘Hey, could I actually be a partner?'”
