Supersport, the leader in sports broadcasting, yesterday confirmed a multi-year broadcast partnership with EFC, a world renowned Mixed Martial Arts (MMA) organisation.
With the global meteoric growth of MMA and EFC over the last 10 years, SuperSport has doubled down on the sport and now brings DStv customers in Africa the best MMA content that the world has to offer: partnering with UFC, the Las Vegas-based global MMA powerhouse, plus now EFC, the African based sport entertainment sensation.
“Well aware of the international growth of MMA, we are proud to partner with EFC,” said Gideon Khobane, SuperSport’s chief executive.
“Apart from high-quality contests, EFC’s excellent production values are consistent with SuperSport’s and we look forward to embarking on this great journey together.”
“We are extremely excited to partner with SuperSport,” adds EFC President Cairo Howarth. “SuperSport provides fans across Africa the best possible viewing of EFC content, in HD and in multiple languages, promoting EFC, associated brands and athletes more than ever before.”
The new partnership will see hours of dedicated EFC programming every day on SuperSport, as well as 10 live primetime events per year. Notable highlights of the new broadcast partnership include, EFC’s live event broadcast will feature all five main card bouts, aired live in primetime between 20:00 and 23:00 CAT on SuperSport, EFC’s hit reality series, The Fighter – with season 2 (TF2) currently in production – will make its debut on SuperSport.
