Checkers has recently announced a collaboration with the globally recognised chef and healthy eating advocate, Jamie Oliver, to promote its new partnership with Discovery Vitality’s HealthyFood benefit, which was launched on September 1.
Jamie Oliver, well-known for his commitment to healthy eating, believes the Checkers HealthyFood benefit to be a positive initiative for shoppers in South Africa.
“Anything that can help people on the path to cooking and eating delicious, nutritious food is a win in my book. We have to acknowledge that this journey starts with our shopping baskets, so I’m delighted to support the launch of Checkers’ new partnership with Discovery Vitality,” Oliver said.
Oliver believes that by incentivising customers to choose healthier food items when shopping, there’s a practical and meaningful way to encourage better dietary choices for families.
“With 300 stores across South Africa, and the added convenience of a 60-minute-or-less delivery service, Checkers has a chance to impact positive change for a lot of people,” he added.
Under this new partnership, Vitality members will be rewarded for selecting any of the more than 2,500 HealthyFood products available.
These products can be found in Checkers, Checkers Hyper, and Checkers Foods stores across the country, as well as through the Checkers Sixty60 delivery service.
Vitality members will receive HealthyFoods rewards as Discovery Miles, which can be converted into cash or used for purchases.
To take advantage of this partnership, Xtra Savings members must select Checkers and Checkers Sixty60 as their primary Vitality HealthyFood retailer on Discovery.
IOL Lifestyle
