Joyce Konadu (3rd L) and other officials presenting the cheque to an official of Sonotech
Essential Cosmetics, a leading cosmetics brand, has reinforced its commitment to health and community support by championing breast cancer awareness as part of its Corporate Social Responsibility (CSR) efforts.
In partnership with Sonotech Medical Centre, Essential Cosmetics recently organised a Pink October event to celebrate breast cancer survivors and support patients undergoing treatment.
The event brought together advocates, survivors, and supporters to raise awareness and honour individuals affected by breast cancer.
As part of the initiative, Essential Cosmetics successfully raised GH¢7,000 through fundraising efforts, which was donated to Sonotech Medical Centre.
The funds will enhance access to life-saving treatments and provide ongoing support for patient care.
“Our decision to champion breast cancer awareness reflects our deep commitment to health and to our community,” said Joyce Konadu Idun, founder and Chief Executive Officer (CEO) of Essential Cosmetics.
“As a brand dedicated to promoting wellness and natural beauty, it is vital for us to support causes that foster both inner and outer health,” she added.
This initiative aligns with Essential Cosmetics’ mission to educate the public on early detection, preventive measures, and available treatments.
The brand plans to lead further awareness campaigns and provide resources to empower communities to prioritise health and wellness.
In collaboration with medical experts and community leaders, Essential Cosmetics aims to create lasting change through continuous outreach and health-focused programmes.
The partnership with Sonotech Medical Centre marks a significant philanthropic milestone and serves as a call to action for other organisations and individuals to join the fight against breast cancer.
By fostering awareness and empowering survivors, Essential Cosmetics hopes to build a supportive and informed community that prioritises health and wellbeing across Ghana and beyond.
