Your three simple steps to optimum hydration

The range’s already proven effectiveness has been further backed by a sampling campaign with SoPost Beauty Drawer***, with 95.5% saying Food For Soft made their hair feel more hydrated and 92.2% describing theirs as soft to the touch. 

Meanwhile, 91.7% observed increased shine after using Food For Soft Oil. 

The fresh attention paid to hair oiling is inspired by the ‘skinification’ of haircare. 

Simply summarised as ‘skincare for your hair’, it embodies the belief that we should treat our tresses with the same care and consideration that we give to our skin. 

This approach also promotes a better understanding of the specific ingredients in hair products and the role they play in nourishing our locks from the inside out.

After all, hair isn’t just a key part of our look – for many of us it’s also central to our personal identity. So why should we settle for second best?

Food For Soft Multi-Use Hair Oil includes two ingredients that also feature in many quality skincare products: avocado oil and hyaluronic acid.

Searches for both ingredients have seen triple digit search growth, and form part of the growing hair health trend on TikTok that has received more than 824 million views. 

The hair oil is suitable for all hair textures and comes in a lightweight vegan formula containing no animal derived ingredients or by-products. Together with impressive heat protection, it has the added benefit of a delightful fragrance.

During the three-step Food For Soft routine, the hair oil works powerfully in combination with the rest of the range. 

First off, the shampoo cleanses and removes excess oil to result in hair that is touchably soft and shiny, before the conditioner replenishes dry hair and prevents moisture loss.

For best results, the hair oil should be applied after squeezing out excess water and left in for two minutes.

If you’re reading this you’ll already be interested in hair health, so it’s likely you’ll be aware of some of the ways that your locks can become damaged over time and no longer look their best. 

These factors are many and varied, and range from the effects of sunlight and moisture-sapping cold to treatments like bleaching and the use of hot tools.

All these influences can combine to weaken hair, leading to a limp, lifeless appearance and potentially leaving it more prone to unsightly issues like split ends. 

Given how common these problems are, it’s no surprise people are looking for solutions, with an upwards of 200% rise in online searches for Bond Repair Shampoo in the UK over the last year****. 

Yet, despite nearly half of people who use haircare products being aware of bonding options, only 6% use them*****.

For a quick, simple answer to damaged hair, look no further than the new Build-A-Bond Instant Revival Liquid Mask, a hard-hitting solution that contains one billion bonds in every bottle. 

Like other Matrix products it relies on high-quality ingredients, with citric acid and squalane working to strengthen hair from the inside while also softening and smoothing externally. 

Once again the results are impressive, with 94% saying their hair felt smoother****** and 83% finding that their hair felt revived after just one use when using the mask in combination with Build-A-Bond Shampoo and Conditioner.

It’s a professional solution for mega-damaged hair, but with no need to go to a salon to apply it! 

Click HERE to get your hands on Matrix Food For Soft Multi-Use Hair Oil today. Or click HERE for the Build-A-Bond range.

* Instrumental wet combing test: Shampoo + Conditioner + Oil Vs, non-conditioning shampoo

** Consumer test

*** Percentage of 300 trialists in SoPost Beauty Draw Campaign 

**** Google Trends 2024 

***** 2023 L’Oreal Haircare Styling UA 

****** Consumer test. Shampoo, conditioner, mask and balm