“NPP Campaign Message Has Been Disrupted” Mussa Dankwa Explains What NPP Is Doing Wrong This Year
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The Executive Director of Global InfoAnalytics, Mussa Dankwa has said the New Patriotic Party’s strategy for this year’s elections may cost them significant number of votes especially in the swing regions.
According to Mussa Dankwa, the current New Patriotic Party team do not seem to have a strong professional consultants working on their reelection campaign like the previous regimes.
He said everyone in the party now has lost the narrative on Galamsey. He said their original campaign message has been disrupted. He said their message is only now speaking to rhe base and has completely forgotten about the swing voters and the middle classes.
“Its campaign messaging has been disrupted. It is only now speaking to the Base & has completely abandoned swing voters and the middle classes. Yet, no party in Ghana has a base large enough to win an election” he wrote.
He said the party’s voices on social media no longer pretend to be wooing voters. They just stay in their bubble and taunt neutrals and accuse everyone who is not their party member of hypocrisy
Mussa Dankwa said that is a classic sign of a party that has lost touch with reality because there’s no single message of the New Patriotic Party that transcend the base.
