Today on April 29, at the inaugural event of the Johnny Walker Annual Golf Championship, Mr. Felix Addo, the Board Chairman of Guinness Ghana, announced that the company is transitioning to new shareholders to mark its 65th anniversary.
According to him, Castel Group is the number two biggest beverage company in the world, and they are acquiring Guinness shares in Ghana.
“Actually, they’ve taken over the total African market of Guinness,” he said.
On January 28 this year, Diageo Plc announced the sale of its 80.4% shareholding in Guinness Ghana Breweries Plc to Castel Group.
As part of this transaction, all Diageo brands currently produced by Guinness Ghana (Guinness, Malta, Orijin, Smirnoff Ice, Alvaro, and mainstream spirits) will continue to be produced under new license and royalty agreements.
The agreement will also allow Diageo to continue driving the brand and marketing strategy for the Guinness Ghana brand, in partnership with Castel, to promote continued growth and development in the country.
Mr. Felix Addo said the marketing and communications department of Guinness Ghana is currently working round the clock to reintroduce the Castel Group to the Ghanaian market. He said the French company is bringing a host of new brands to the company, especially in the wine department.
“But they are also going to focus on our spirits and all. And so, Guinness Ghana is here for the long haul. We are here for the long stay, just like the Blue Labels. So this is good news for all of us,” he said.
He asked the audience to look forward to hearing more on the transition and the relaunch of the company’s brand as the 65th anniversary celebrations are approaching.