BRUHM, a leading home appliance brand, is reinforcing its presence in Ghana through direct community engagement, expanded retail channels, and promotional initiatives aimed at delivering enhanced value to consumers.
The brand began the year with a dynamic three-day roadshow across key commercial hubs in Accra, including Circle, Madina, Kasoa, and Accra Central. The outreach featured live cooking demonstrations using BRUHM gas cookers, food sampling, product displays, and interactions with local influencers.
“Our aim was to meet Ghanaians where they are and let them experience BRUHM products in real time. We’re focused on building trust and helping consumers make confident choices for their homes,” said Ms Awurakua Antwi, Brands Communication Manager for BRUHM Ghana.
The brand showcased its product range—spanning cooling, cooking, laundry, and entertainment appliances—designed with simplicity, functionality, and affordability in mind, qualities that have endeared BRUHM to households across the country.
In line with its retail expansion strategy, BRUHM has launched a Shop-in-Shop concept at the new Electromart outlet at Atomic Junction. The dedicated section provides customers with the opportunity to view the full range of BRUHM products in a single location. To mark the opening, Ghanaian music legend Reggie Rockstone was gifted a chest freezer during his visit to the store. He also endorsed the brand’s practical features and affordability.
BRUHM products are now available through major retail chains including Melcom, China Mall, Electromart, Super Save, and Kitchen & Beyond. The brand also maintains an online presence via Jumia and Electromart’s e-commerce platforms, ensuring nationwide accessibility.
To coincide with the Easter period, BRUHM has rolled out promotional offers for 2025, including bundled deals such as free fans with the purchase of air conditioners, available at Electromart outlets across the country.
“Buying BRUHM is not just a purchase—it’s a long-term investment in convenience and reliability,” Ms Antwi stated. “We are consistently listening to customers and adapting our offerings to suit their needs.”
The company has hinted at upcoming campaigns, retail collaborations, and product innovations tailored to the needs of Ghanaian households.