Coral Paint Ghana has launched the Women in Color initiative, a program aimed at empowering Ghanaian women with professional painting skills and hands-on experience.
The initiative, which benefited about 20 women this year, mirrored a successful model previously implemented in Brazil, where it produced several accomplished female professionals in the sector.
Speaking at the launch of the training programme on Monday, April 7, Coral Paint’s Business Development Manager, Luiz Carlos Da Silva, highlighted the structure of the initiative.
He explained that the two-week classroom training will be followed by on-the-job experience, ensuring that participants gain both technical knowledge and practical field exposure.
“This year it’s 20, but next we can be like thirty; it will depend on how it goes. I am sure that after this proves successful, a lot of women will be encouraged to also come on board with us.” Da Silva said.
As part of the program, participants will be placed with Coral Paint’s long-standing partner companies, where they will learn on-site best practices and receive mentorship from experienced professionals.
“They will be inserted into those companies and also be supported to promote their jobs as women,” Da Silva added, emphasizing the company’s commitment to long-term empowerment and inclusion in the painting industry.