Sponsors of the 2025 Channel One TV/Citi FM “Back to Your Village” Food Festival have praised the event for significantly boosting their brand visibility and engagement with the community.
Notable sponsors included Jibu, Gino, KOA Natural, Twellium Industries, Pan African Savings and Loans, OCM, and the Contract Cleaners Association of Ghana.
Robert Anokye, Marketing Manager for Jibu Ghana, highlighted the brand’s active involvement by providing free water samples to keep attendees hydrated.
“We’ve partnered with Citi FM for quite a long time… We hydrated customers and the people who participated with clean and hygienic water… We will be here next year [2026] to do the same,” he stated.
Similarly, Ato Kwamena Appiah, Junior Sales Operations Manager at KOA Natural, emphasized the festival’s alignment with their mission to promote Ghana’s cocoa heritage.
“What better product can be displayed as part of the heritage of Ghanaian food or the Ghanaian culture than cocoa? This is a great opportunity for sponsors to showcase what we have to people,” he noted.
Appiah expressed gratitude for the positive reception and affirmed the company’s intent to continue partnering with Citi FM and Channel One TV for future events.
Oromesis Anang from GBfoods’ marketing department highlighted the enthusiastic response to their products.
She noted that the company distributed free samples of their Gino Jollof Mix, launched in August 2024, which combines essential ingredients like pepper, onion, ginger, garlic, and curry to simplify the preparation of traditional Ghanaian Jollof rice.
Anang expressed satisfaction with the feedback and confirmed GBfoods’ intention to return in 2026.
“We gave free samples of our new product, which was launched in August 2024—Gino Jollof Mix. People are buying. People are buying. So next year, of course, we will be here,” she said.
The “Back to Your Village” Food Festival, organized by Channel One TV with support from Citi FM, celebrates Ghana’s rich culinary heritage by bringing together diverse food vendors and cultural performances. The event provides sponsors with a unique opportunity to connect with the community and enhance brand visibility in an immersive cultural setting.
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