Chief Executive of Telecel Ghana, Ing. Patricia Obo-Nai, has called for an integration of purpose-driven strategies and sustainable practices in businesses to make more socio-economic impact.
Speaking during a panel at the 7th annual Leaders on Purpose CEO Summit in New York on the theme, ‘Shared Planet, Shared Future, Shared Purpose – Building Future-Fit Economies for Generations to Come,’ Ing. Obo-Nai advised business leaders to prioritise purpose and social impact in their operations.
“A purpose-driven culture is essential for organisational success. Viewing purpose as a waste of investment is a risk to business sustainability. We must invest in developing our host communities, up-skilling the people we work with, be interested in how we grow technological resources in our communities and how we engage local people in employment,” she said.
Highlighting the role of technology in sustainable development, she articulated the critical need for expanding connectivity infrastructure through collaboration to bridge the digital divide.
“Expanding infrastructure and making it future proof is critical. We believe participating in infrastructure sharing and co-investment programmes are some of the most effective ways to close the existing digital gap,” she said.
As Telecel seeks to lead Africa’s digital transformation, Ing. Obo-Nai said improving access to digital connectivity has a much broader impact.
“Our belief is that we can empower people to use digital products and services to better their lives and businesses. So, it’s not just about how we connect businesses or digitalise business processes, but how we empower people’s lives through digital solutions.”
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