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Monday, October 14, 2024

Accra Brewery Unveils New Product

Vanessa Kavi

 

In a sparkling launch event held last Saturday at the Savannah GH, that had everyone buzzing, Vanessa Kavi, Country Marketing Lead at Accra Brewery PLC (ABL), introduced their latest gem: the Brutal Fruit Spritzer.

This delightful new flavoured beverage is designed for all the sophisticated ladies out there who embody elegance and style.

The first variant launched – the Brutal Fruit Spritzer Ruby Apple, with its subtle fruit flavours is a deliciously refreshing and sophisticated 5% ABV alcohol liquid, which is a sweet and zesty blend of citrus and apple flavouring with hints of spice, grapefruit peel and honey.

Vanessa Kavi shared her excitement, stating, “This drink transforms even the simplest moments into something luxurious. It’s not just about having a grand occasion; every sip of the Brutal Food Spritzer elevates your experience!”

“Perfect for those cozy gatherings or chic brunches, this sparkling drink is set to be the go-to choice for women looking to unwind and celebrate life’s little victories,” she added.

Vanessa Kavi further indicated that every woman deserves a moment to relax and enjoy.

“October is all about celebrating women, and what better way to do that than with a refreshing drink?” she quizzed.

She further entreated prospective patrons to grab bottles of spritzer at all Melcom stores, ShopRite outlets and restaurant.

The Brand Manager, Emmanuella Odametey explained, “The ‘Brutal’ in our name means we’ve been brutal on our fruit; smashed, crushed, and squeezed it to extract the most delicate flavours. We like to say it is brutally fruity!”

At the launch, the guests were treated to an array of activities, including artist performances from Poetra Asantewaa with a sensational oration of “The Brutal Fruit Tale”, Kaesa, DJ Orztin, to mention a few and headlined by KiDi.

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