In a move to further solidify its brand identity and deliver on its promise of simplicity, AirtelTigo, one of Ghana’s leading telecommunications networks, has announced a name change to AT, effective from June 22, 2023. This change reflects the company’s commitment to providing innovative services while making it easier for customers to engage with them.
The transformation began in November 2017 when Airtel and Tigo merged to form AirtelTigo, offering a wide range of telecommunication services, including data, mobile money, and mobile voice services. With the recent rebranding, the company’s sub-brands, such as ATMoney, AT Business, AT Premier, and AT Insurance, will also adopt the new name. Additionally, the company’s social media accounts and website domain names will be updated to reflect the change.
Leo Skarlatos, the Chief Executive Officer of AirtelTigo, explained that the decision to simplify the brand name to AT was a bold and strategic move aimed at strengthening their brand promise of simplicity. He emphasized that the change would not impact the management structure, products, or services of the company. AT remains dedicated to providing the same innovative services, with a heightened focus on improving user experience and customer satisfaction.
The rebranding marks a significant milestone for AirtelTigo as it strives to reinforce its brand identity and fuel its growth trajectory. The company’s renowned brand colors will remain the same, ensuring continuity and recognition among customers.
AT invites customers and stakeholders to embrace the new name and engage with the company through their website at www.at.com.gh and social media handles @theATGhana. This name change represents AT’s unwavering commitment to simplicity and its dedication to enhancing the lives of its customers.
In conclusion, AirtelTigo’s rebranding to AT signifies a new chapter for the telecommunications company in Ghana. As the company embraces simplicity and strengthens its brand identity, it aims to continue providing exceptional services to its customers, while prioritizing their overall experience and satisfaction.
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