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Richie Mensah, CEO of Lynx Entertainment, has said that Ghana is home to unparalleled talent in the music business.
The CEO of Lynx Entertainment, whose company has produced KiDi, Kuami Eugene, and MzVee, among others, said on the Breakfast Show on GTV that Ghana has unparalleled talent.
“The talent in Ghana is unmatched. I say this every time and you can quote me anywhere.”
The award-winning record producer stated that even though the music industry is blessed with numerous talents, the industry lacks infrastructure ideas, and proper marketing strategies.
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“We lack infrastructure, ideas like it’s not just about the talent. That’s what people forget sometimes. You can have the nicest song, if nobody hears it, nobody cares. You can have the nicest movie and nobody will ever see it. So, we need an extra push. One thing is that Ghanaians don’t market as hard as other countries. Nigerians are marketing even when they are walking. “
He explained further that Ghanaians are naturally laid back.
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“We have a mentality of oh let things happen organically, and God will make a way, everything go be. Those are the kinds of things Ghanaians say whereas Nigerians and other countries do proper marketing. Yes, God is working for us, but let’s also push to the limit,” Richie Mensah noted.
The renowned record producer also mentioned that entertainment has shaped economies and continents.
“I think that entertainment has shaped economies, shaped continents. You know you sit there and US is the superpower in the world. It’s not because of nuclear weapons, it’s not because of oil, it’s not because of technology. It’s because of entertainment, “he asserted.
Watch the full interview below:
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