Director of Marketing at Graphic Communications Group Limited, Mr Franklin A. Sowa
The biggest real estate and housing fair in the country, the Graphic/Ghana Real Estate Developers Association (GREDA) Real Estate Experience, will take place from Thursday, December 1 to Saturday, December 3, this year.
Prospective and existing home owners, investors, real estate developers, financial advisors, interior decorators, regulators and other industry players in the housing sector are expected to converge on the Silver Star Tower in Accra for the three-day event.
The fair, on the theme: “Home Ownership through Collaborative Efforts of individuals, institutions and industry,” will offer a comprehensive experience on housing to participants.
It is sponsored by the Republic Bank, the biggest financial player in the real estate sector.
Apart from having the opportunity to buy and invest in different types of houses on offer by the exhibitors, participants will also have access to information on financial instruments, funding options, investment plans and insurance relating to housing.
Participants will also be educated on land acquisition, the effective ways of building houses and how to address issues such as flooding and fire outbreaks.
Rationale
The Director of Sales and Marketing of the Graphic Communications Group Limited (GCGL), Franklin Sowa, said the GCGL and its partners believed in the importance of housing to human existence and national development.
The GCGL, he said, was not only interested in providing credible news and a platform for national discussion, but was also keen on championing issues that would contribute to the general wellbeing of people and positively impact the socio-economic development of the country.
He stated that apart from housing being a basic human need, it was also a major source of investment for people and therefore it was important for people to understand the industry and make informed decisions in their housing choices.
“The Real Estate Experience will bring the stakeholders in the industry, including developers, investors, regulators, financial experts, interior decorators and other value chain players to offer a one-stop solution hub on real estates,” he said.
Mr Sowa said despite the economic challenges, real estate had become a safe haven for investors due to the sustainable value it creates.
In view of this, he said, it was crucial for investors to understand the real estate market and the best possible options for them to protect and grow their investments.
“The Graphic/GREDA Real Estate Experience is not just for exhibitors to sell their products. There will be seminars and webinars on diverse areas of housing to help all players in the sector to have a comprehensive understanding of the sector,” he said.
Game-changer
Mr Sowa said the fair was a game-changer for real estate developers and other industry players in the housing sector as it would enable them to put their products on a bigger platform for maximum benefits.
For homeowners, prospective homeowners and those seeking to rent, he said, the fair would help them understand the best way to build a house, the processes involved, the most effective way to maintain a house and the best options on the market.
“Where you live is linked to a social life cycle so if you are unable to understand the housing sector well, you may start from a place where you should have ended. This fair will therefore provide the platform to understand all these issues,” he added.
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