Jibu Company Limited has launched its major retail point in Accra, Ghana.
The launch on Wednesday, October 5 at Madina attracted persons from all walks of life, including a few pupils who gave moving testimonies about the benefits of Jibu.
Addressing the gathering at the launch, Chief Executive Officer of Jibu Galen Welsch expressed pride in choosing Madina as his company’s launchpad into Ghana, disclosing that many franchise points will be opened across Accra in the next couple of years.
Jibu is already in six other countries with over 10,000 retail points.
Mr Welsch stressed that the launch on Wednesday is not only a mere ceremony in Ghana but the launch of a “war” against sachet water.
“I want to announce that today is not just the launch of Jibu Ghana, [but] it is also a launch of a war on sachets. Jibu is here to replace sachet water. We are here to offer refills.”
He said a franchise model is what will be employed to ensure that many other franchises are established across Ghana.
A board member of Jibu Ghana, Professor Elikem Nutifafa, was full of praise for the opening of the water-producing firm in Ghana.
“As you know, for any business setting up for the first time, a lot goes into where to locate the business. In many instances, where you start your business, can make or break you,” he stated, underscoring the choice of Madina as the head office for operation.
“Madina shares many characteristics with Jibu as a brand.”
Proprietress of Gina International School in Madina Georgina Fiadzoe expressed joy about the location of the company within her school’s reach and said her pupils are already giving good testimonies, having consumed the product.
Dignitaries present were taken round the newly commissioned retail plant of Jibu and patrons were made to have a taste of the water.
Source: 3news.com|Ghana