Members of staff from the Parliamentary Broadcasting Department of the National Assembly of Zambia is on a 5-day benchmark study visit to their counterparts in Ghana.
The purpose of the working visit is to exchange knowledge on the best ways to strengthen and promote efficiency and effectiveness in managing Parliaments’ public and media relations.
The visit is also to provide officers with different perspectives on Parliamentary broadcasting, identifying performance gaps and areas of improvement to enhance their work as broadcasters.
The group was taken through a general overview of how the Public Affairs Department works in collaboration with other departments.
During a tour of the Audio-visual unit of the department, the group expressed great interest in the sign language initiative which they indicates d was worth implementing at their National Assembly.
The Director of Administration, Mad. Sylvia Aidoo, speaking to the group on behalf of the Director of Public Affairs, Mad. kate Addo urged the group to their skills and knowledge on how to administer and manage internal and external communications for the sustainable dissemination of information deliberately and consistently
Mad. Aidoo indicated the need for both departments to collaborate to meet their ultimate expectations.
The Deputy Director of Public Affairs, Mad. Margaret Ampah Donkor took the group through some key functions of the Department.
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