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In an interview with the ace broadcaster, Gilbert Abeiku Aggrey Santana on Okay FM’s Ekwansodwodwo segment, Asantewaa stated that TikTokers used to jam to songs just like every normal Ghanaian until they were being approached by musicians.
She said that their videos garnered the attention of most musicians and led to them being contracted for promotional deals.
The beautiful social media star added that Ghanaian musicians tasked them to take their promotions seriously and project their music through their platforms since they have huge numbers on the platform.
This comes shortly after Asantewaa recently bragged about the prowess possessed by TikToker in Ghana in making musicians thrive in the industry with their songs.
Speaking in an interview on the just-ended episode of the United aired on UTV, Asantewaa intimated that most TikTokers receive calls from musicians for promotion of their projects on the platform.
She averred that it doesn’t matter how relevant and powerful the musician is or how long the music has played the game but as it stands now, songs cannot garner the desired attention on social media without the help of TikTokers.
“It doesn’t matter how long you have played your music game, when you release the song it is no longer about the craft unless the song is being given to us, else you will have to jam to the song yourself”, she said.
She claimed that TikTokers are the only people with the capabilities and skills to make the song trend on social media in order to reach the desired prominence, else the song might probably fail to penetrate the market.
Source: ghgossip