By IOL Reporter 
Jul 23, 2021
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Local proptech company Flow wants to help you find your next property.
Once a user has shown an interest in something property-related, the company’s retargeting function suggests personalised and relevant content and listings that are within the price range and region that you’re looking for.
In addition, the tech also matches you with agents and developers that are suitable for you.
“You’re not seeing properties on the other side of the country that are out of your price range – they match what you’re looking for. The tech also matches you with the right, tech-savvy agents and developers who are experts in those chosen areas, who can help you find the kind of property you’re looking for. This is all done anonymously, because retargeting simply tracks your behaviour online and matches content to things you’ve shown an interest in,” said Flow CEO and Co-Founder Gil Sperling, in a statement.
Being such a rich data-platform, the company is constantly thinking about the regulation and policy implications of the data it has on-hand. All user searches are conducted anonymously and it’s only when you submit an enquiry about a property that an agent or developer receives your contact details – meaning it’s also Protection of Personal Information Act (POPIA) compliant.
However, Flow not only aims to help property seekers, but also landlords. “By harnessing the power of behavioural economics to unlock all aspects of the rental marketplace, we’re re-inventing the classifieds and offering unprecedented ease of rental for would-be tenants, and helping landlords manage their properties and relationships with tenants, more efficiently,” added Sperling.
Flow is available for download on iOS and Android.
IOL TECH