Division One clubs undergo one-day seminar on branding and digitization

The Ghana League Clubs Association (GHALCA) is to organize a seminar for Division One League teams in the Northern Sector.

The seminar, which is an initiative to equip clubs with the needed knowledge from various stakeholders’ forms part of ‘Betway Up’, a community support program being run by Betway Ghana.

The event was undertaken in sessions with resource persons lecturing on some topical issues about how clubs can enhance their operations to maximize positive results both on and off the pitch.

The program took place at the Golden Bean Hotel, Kumasi and drew participants from Division One League Clubs within the Northern Sector of the Ghana Football map.

The session was opened by GHALCA Chairman Kudjoe Fianoo, who touched on the essence of the gathering. The veteran football administrator urged the participants to take the lectures seriously and also apply the knowledge shared to benefit from it.

Subsequently, Ghanaian football legend Stephen Appiah, who doubles as a Betway ambassador engaged the participants; encouraging them to keep pushing beyond their limits to excel at their respective clubs.

Didi Dramani, a former national team Coach took participants through the various aspects of scouting and the respective indicators and predictors to consider before embarking on such an exercise.

Sports Journalist and Digital Media Expert Michael Oti Adjei also took participants through sessions about the era of digital media and how clubs can tap into the numerous benefits the field offers the footballing world.

The event was climaxed with revered Sports Scientist cum Exercise Medicine Specialist, Dr. Chidi Aniemena-George. He lectured on the various aspect of sports psychology and physiology. Sessions were also done for participants on the allowed and not allowed as regards what to eat before, during and after games.

Through Betway’s collaboration with GHALCA, they have previously held skill sharing seminars for Premier League and Women’s League Clubs in Ghana. Betway Up and GHALCA in the coming weeks will again engage other division one league clubs in the southern sector through similar skill sharing seminars.