“In the chest of a woman is not only an extension of the breast and a feeble heart but a strong desire to hold and use power!”, as posited by the late Efo Kodjo Mawugbe in his playbook christened, “In The Chest of a Woman”.
– –
Therefore, women as part of God’s creation are supposed to be unique and possess a strong character to effect positive changes in the areas where they operate as in the case of Ginna of Gospel Hypers fame.
In a virtual interview with DJ Joe Coo of Gifts FM on ‘Spotlight’ Show, Sista Ginna born Georgina Dotsey was asked about a lot of things pertaining to her life and career basically to inspire listeners.
“Sista Ginna is a young female entrepreneur and founder of Gospel Hypers, a leading Christian Media and PR Agency in Ghana, known for providing music and events promotion, marketing services, content creation for clients in the Gospel music industry, pastors, churches and personal brands.
According to Sista Ginna, she started Gospel Hypers in 2019 when she had no money for office space, but the good news is that she can now boast of a spacious office for the brand in Accra.
And as a result of hardworking and consistency in the game, Gospel Hypers has provided services to some of the most influential Christian brands, Musicians and Pastors in Ghana and across Africa.
National Ghana Awards, Ohemaa Mercy “Tehillah Experience, FootPrints Tv PoolSide Praise, Ceccy Twum, MOGMusic, Et Al. are some of the well-known brands that Gospel Hypers spearheaded by Sista Ginna has worked with.
She has worked with such brands to offer publicity for their events and also create suitable online appeal to their brand in terms of Digital Marketing to meet and understand the next generation of young people.
Since launching Gospel Hypers, Sista Ginna has gone on to win several accolades, including being named one of the Top Ghanaian Bloggers 2020 and Ghana Urban Gospel Awards Nomination.
“I started my career by loving social media passionately. I just loved connecting with friends, sharing updates, announcements, and sending music updates to my friends on our WhatsApp group and other social media platforms.
“From passion, I got to work as a digital marketer and social media manager for an online radio, was retained as a full staff, worked with the company and then started my own online media.”
Touching on the difficulties that have come her way in the line with her work, she had this to say.
“I’ve definitely faced difficult times in this business. Especially now that I am into full-time artiste and relations, digital marketing and blogging. One thing I know for sure is that challenges often come when you are not prepared. During these times, a lot of things are tested and how you react to them determines what comes out of it.”
Marketing your presence on social media is important as creating your presence. The strength of your social media is determined by the strength of your content. Social media has evolved to be an unstoppable force.
Once again, Sista Ginna is the founder of Gospel Hypers which is geared towards covering quality Christian entertainment content and bringing more exposure to the gospel industry landscape.
– –