Veteran rapper Reggie Rockstone has explained his decision to package Waakye, a popular rice and beans dish in glass jars.
Responding to critics of the controversial move in several Tweets, Rockstone said it was a purely business decision.
According to him, the Jar-Waakye is in fulfilment of a contract to supply the dish under his Rockz Waakye brand to hotels and for export.
He said although it is not meant for consumption locally, it will be available on the market for persons who want to try it.
“The jar-waakye is for specialists, the money hit the bank, we looking good… It’s a specialist for hotels for folks out of town, the package is dope and environmentally friendly,” he said.
The move did not prove to be popular with Ghanaians on Twitter.
I didn’t make shallow points. And i don’t need to ask why the waakye is in a jar and it’s glaring you have turned a blind eye to the facts. Help a man’s business grow. Insulting critics won’t help and it doesn’t mean you have sense
— Banwe London (@banwe_london9) June 17, 2020
It spawned the trending hashtag #WaakyeLivesMatter which many used to question the rationale behind the packaging.
This branding deɛ it is not not not.
Looks like soil profile #WaakyeLivesMatter pic.twitter.com/vSVtAdmBxs— Je Suis Benson (@JayBee10110) June 17, 2020
Other Twitter users backed the move for being environmentally friendly.
The dish which is served with stew/black pepper and garnished with hair, spaghetti and salads is usually sold in plastic bags or leaves.
Listen to Reggie Rockstone below
IT IS LUNCHTIME ROCKZWAAKYE IS IN YO LIVES! FEAR NOT GH U STILL GOODY WITH YOUR ORIGINAL PACKAGING WAI😂😂 THE JAHWAAKYE IS NOT FOR YALL BUT GREAT BIZ PAI SO CLAP FOR US AND GH! HOTELS N SUPERMARKETS OUTSIDE AND IN GH STEPPED IN🙏🏿 TOLD U WE WERE GOING GLOBAL! 🙏🏿🇬🇭😜 pic.twitter.com/aR7lAIZi92
— Reggie Rockstone (@ReggieRockstone) June 17, 2020
Stop Jar(rification) of our beloved waakye. #WaakyeLivesMatter pic.twitter.com/jjqrtOf4Nf
— Playboi Young (@Playboi_Young) June 17, 2020
This reminds me of “Layers of soil” 😂 way back in Primary school.
#WaakyeLivesMatter pic.twitter.com/bXu8csZU6n— Perri-Greno 🇬🇭 🇺🇸 (@gyina_yie) June 17, 2020
You are suffocating our waakye in that glass 🤧💔 they deserve their breath ✊🏿 #WaakyeLivesMatter
— Ekow Hatman 🕵🇬🇭 (@_tibuu) June 17, 2020
Metɔ waakye 3 bottles😂😂 #WaakyeLivesMatter
— Nungua Mr Bean🎭🇬🇭 (@NanaThanos) June 17, 2020
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Source: Daily Graphic
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